SEO used to be a hit about a decade ago, when everyone associated it with top positions in search engines like Google.
Today, as technology has evolved to unprecedented levels, most people ask themselves, is SEO important again? Here’s what you need to know about backlinks, keywords and other things.
SEO, Even More Important Than Before
Is SEO important today? Here’s a quick answer. SEO is even more important today and for a plethora of reasons. Most importantly, you have to see it this way. We live in an age of technology.
More and more people turn to their smartphones to look for a plumber, a driveway contractor, a new pair of sneakers or maybe jobs. The Internet has become an integral part of our lives.
For this reason, SEO is clearly more important today. Sure, it’s more difficult and the competition is harsher. Algorithms, do-follow backlinks and content requirements have changed as well over the past years, but that hasn’t altered the importance of SEO.
Visibility and Reach
These days, SEO isn’t all about being on top of search engines. It also increases your visibility as a business. You’ll be more accessible, but you’ll also find more prospects and opportunities. Visibility is a must for any business out there and that’s where backlinks help.
The higher you end up in search engines, the more potential customers you’ll get. Try to see it this way. Most people never make it to the last result on the page. Even more people don’t bother going to the second page, so if you’re not at the top, you practically don’t exist.
Becoming an Authority
Again, you’ll have to put yourself into your customers’ shoes to understand what a top position means in search engines. Exactly, it’s a form of authority. Authority is seen as a recommendation from search engines. It’s about quality and trustworthiness. It’s also relevant and offers value.
Sticking to quality content, reputable backlinks and a solid form of marketing will inevitably get you there.
Indeed, like years ago, SEO takes time. In fact, it takes even more time than before, but that doesn’t mean it’s not relevant.
Extra Web Traffic
You don’t have to be a genius to see it. The higher you are in search engines, the more traffic you’re about to get. And you know what traffic means, potential customers. In other words, your sales are likely to skyrocket in the long run.
As SEO settles in and your website grows in rankings, you’ll see a gradual increase in traffic and customers too. You’ll experience steady growth that allows you to adjust and expand as it happens, rather than an overnight boom. Backlinks inevitably start popping up too.
Since SEO also considers the actual customer experience, you’ll inevitably upgrade it here and there in order to make it better. Everyone benefits from these upgrades, you, your clients and SEO rankings.
How is SEO important, then? Apart from all these benefits, there are obviously a few things you have to pay attention to, with keywords, content, backlinks, marketing, local and off page SEO being the most important factors in the process.
