Behind-the-scenes (BTS) content is one of the best ways to connect with your audience on a personal level because it gives people a peek into the heart of your brand.
Whether you’re assembling custom-built transformers or capturing the buzz of a product launch, BTS content can turn everyday moments into engaging stories. But simply hitting “record” isn’t enough—you need a little creativity and a plan to keep things engaging. Here are 3 solid tips to make your BTS content shine.
Show the Process, Not Just the Product
People love seeing how things come together. Whether you’re a bakery frosting cakes or a fashion brand prepping for a photoshoot, the journey is just as exciting as the final result.
Why does it work? It makes your brand feel human. People connect with effort, creativity, and even the mistakes along the way.
Here’s how to do it:
- Film short clips of your team brainstorming, setting up, or testing new ideas.
- Use time-lapse videos to show a project from start to finish.
- Share “before and after” moments to highlight transformations.
For example, if you’re a manufacturer building custom-built transformers, show snippets of the assembly line, quality checks, or team members problem-solving. It gives your audience a real appreciation for your craft.
Spotlight Your Team’s Personality
BTS content is the perfect way to introduce the faces behind your brand. People don’t just buy products—they buy from people they feel connected to.
Why does it work? It builds trust and loyalty. Showing the real people behind your brand adds warmth and personality to your social media.
Here’s how to do it:
- Feature team takeovers on your stories.
- Share short interviews with your team, asking them fun or unexpected questions.
- Post candid moments, like coffee breaks or team celebrations.
For example, if you run a workshop assembling cars, introduce your lead engineer with a quick clip explaining what they love about their job. Simple, relatable moments like these help build a deeper connection with your audience.
Keep It Raw and Real
The beauty of BTS content is that it doesn’t have to be perfect. In fact, overly polished content can sometimes feel cold or staged. Embrace the imperfections!
Why does it work? Raw, real moments create authenticity. Audiences can tell when something is overly scripted, and they tend to engage more with content that feels genuine.
Here’s how to do it:
- Don’t worry about perfect lighting or editing—focus on capturing the vibe.
- Share bloopers or unexpected funny moments.
In the end, BTS content is all about letting your audience into your world. Show them the heart, the hustle, and the humor behind what you do. So, grab your phone, hit record, and let the world see what goes on behnd the curtain—you might be surprised by how much they love it!
